The sportsbook platform of BtoBet is entering the UK market after it has managed to secure full certification in the UK.
The certification has put it in a position to provide UK gambling operators with its high-quality “player-centric” technology for the sports betting sector. As BtoBet revealed itself, it is focused on the provision of a highly-tailored and customisable betting experience and relies on individual bettors actions’ for data utilisation.
The Chief Operating Officer of BtoBet, Dima Reiderman, explained that the company’s team is enthusiastic about the UK certification that would allow it to start operations in the local sportsbook sector. Mr Reiderman further revealed that BtoBet’s current objective is to expand its presence in regulated markets, especially the ones in Europe so that more gambling operators that offer their services in these markets are given the chance to offer the company’s excellent betting solutions for top-notch player experience.
According to the company’s COO, the BtoBet sportsbook platform will have long-term success in the UK, although the betting market in the country is extremely competitive.
The UK betting market has become the latest addition to the list of countries where the sportsbook platform of BtoBet is available, including Argentina, Angola, Mexico, Colombia, Tanzania, Madagascar, Venezuela, Kenya, Nigeria, Jamaica, etc.
BtoBet Willing to Expand Its Foothold in Regulated Markets in Europe
As mentioned above, the BtoBet sports betting platform has already established its presence around the world, but it is now more willing to focus its efforts on the European regulated markets, with the UK being one of the best-established ones.
BtoBet is a subsidiary of Aspire Global, which acquired the sportsbook technology provider in an £18.3million deal in September 2020. The deal provided the supplier with the chance to find business expansion into the sports betting vertical.
As the company’s owner revealed, the provider of digital gaming solutions saw its revenues increase by 37.6% in the fourth quarter of the last fiscal year to €44.4 million, in comparison to €32.2 million generated in the fourth quarter of 2019. According to Aspire Global, the geographic expansion plans of the group and the consolidation of BtoBet have been the main reasons for the company’s success, with the operator having secured a presence in four different continents.
Lately, BtoBet has not only been focused on strengthening its sports betting services by getting access to the highly lucrative UK sports betting market but has also enhanced its virtual sportsbook offering thanks to an agreement that it has recently reached with Incentive Games. The collaboration will at first develop around the markets of Europe, Africa and Latin America, providing BtoBet with the opportunity to popularise some Incentive Games’ titles, including Virtual-League: Racing and Virtual-League: Penalties, among its regional partners.
- Author
Olivia Cole
